Friday, September 26, 2008

The Fate of Newspapers

From Poynter Online:
Analyst: Next 18 months may be "make or break" time for newspapers
Reflections of a Newsosaur
Deutsche Bank's David T. Clark says marketers "are 'flummoxed' by the multitude of media choices they have right now, so there is an opportunity for newspapers to step in and offer a multi-platform �big idea� to major retail advertisers." The analyst adds that it's unclear whether many papers are up to the challenge, "though there appear to be some that are."

No for my two cents:

Can you imagine a life with no newspapers? I can!
The prices just went up to $0.50 for St. Pete Times and Tampa Tribune and even when they were $0.25 I constantly saw papers sitting in the boxes at the end of the day. The only time I really see empty newspaper boxes is Sunday because everyone is after the coupons.

What I can not imagine is no online newspapers. In the digital age we have grown accustomed to, I think the online newspapers will simply get bigger and hopefully better. The biggest complaint for newspapers has been that as they go online no one knows how much to charge or how to measure the value of ad price to readership ratio. Hopefully some genius will solve this math problem soon and then the cycle will continue as journalism gets more and more digital.

The moral of this post is if you ain't good at working them there computers, you best be gettin to a class soon cuz soon that's all they gunna be is computers and televisions. The good news? Radio still ain't goin nowheres :)

No comments:

Post a Comment